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Home » Tag Archives: Centre for the International Business of Sport

Tag Archives: Centre for the International Business of Sport

Ambush marketing peaks during World Cup

Coventry University_UN

Coventry University experts warn of danger for sponsors of football’s biggest tournament Authority backers of this current year’s FIFA World Cup ought to expect more extraordinary episodes of trap showcasing amid the opposition, as per masters from the Center for the International Business of Sport (CIBS) based at Coventry University’s Business School. Various organizations, for example, Nike and Pepsi, have ... Read More »

Study shows Chinese football fans favour English clubs and German national team

football

Football fans in China love Arsenal, cite the English Premier League as their favourite division, but are more likely to root for Germany at the World Cup according to research carried out by Coventry University’s Centre for the International Business of Sport (CIBS). In the biggest ever study of its kind, nearly 16,000 football fans from across China were surveyed ... Read More »

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