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Tag Archives: Business School

Ambush marketing peaks during World Cup

Coventry University_UN

Coventry University experts warn of danger for sponsors of football’s biggest tournament Authority backers of this current year’s FIFA World Cup ought to expect more extraordinary episodes of trap showcasing amid the opposition, as per masters from the Center for the International Business of Sport (CIBS) based at Coventry University’s Business School. Various organizations, for example, Nike and Pepsi, have ... Read More »

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