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Tag Archives: Associate Professor Jonathan Elms

Retail researcher warns of ‘post-Christmas blues’

Associate Professor Jonathan Elms

The American retail traditions of ‘Black Friday’ and ‘Cyber Monday’ might have killed this year’s Boxing Day sales, says a Massey University retail expert. Associate Professor Jonathan Elms, who heads Massey University’s retail programme, says many retailers are reporting Black Friday and Cyber Monday sales this year have outstripped what they normally do on Boxing Day. Black Friday is the ... Read More »

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