The University of Southern California, The Hong Kong University of Science and Technology and Italy’s Bocconi University have partnered to launch a new program offering a bachelor’s degree in business. USC said the World Bachelor in Business is the first undergraduate program in which students will live and study on three continents and earn degrees from three universities.
WBB students will complete four years of study in Los Angeles, Hong Kong and Milan at each of the schools, with a curriculum that includes classroom instruction, cultural immersion and real-world experiences, USC said.
The first 45 WBB students will begin in the fall of 2013, starting with a year at the USC Marshall School of Business. Year two takes students to Asia for a year of study at HKUST Business School. For the third year, WBB students will move to study at Bocconi University in Milan. In the fourth year, students will select from any of the three universities to complete their studies.
All classroom instruction will be in English, although students will have the opportunity to learn Italian, another European language and Chinese.
“All of the partner universities have a commitment to innovation in global education, and the WBB represents a unique approach to undergraduate education that global executives have been demanding for years, an approach that will prepare a new generation of leaders for the opportunities of an increasingly interconnected world,” Elizabeth Garrett, provost and senior vice president for academic affairs at USC, said.
“The program will allow students to explore diverse cultures and challenge them to think and learn from broad perspectives. At the end of their four years of study, WBB graduates will truly become citizens of the world.”
The application process for selecting the first 45 students is now open, and the selection will be conducted by a committee composed of representatives from each of the universities.