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Social Media Marketing Course at Rutgers University

The Rutgers University Center for Management Development (CMD) announced today that there are still seats available for the Social Media Marketing course in its Mini-MBA program that is teaching local businesses how to make money online.

This innovative executive education program is a deep dive into social media marketing strategy and provides practical, hands-on social media training to improve business results.

This certificate program is designed for executives or teams of professionals working in marketing, advertising, branding, communications or sales that want to gain practical skills through the use of the latest social media technology. It is also appropriate for individuals seeking to employ social media to further their individual careers.

“Many businesses are quick to setup Facebook, LinkedIn, Twitter and YouTube accounts, but few understand how to use them strategically to drive ROI,” said Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. “Executives and small business owners will leave the program with the knowledge and skills to generate profits from their social media programs.”

To accommodate a variety of schedules, the Social Media Marketing Mini-MBA will be available either in a one-week accelerated format or a nine-week evening class that will cover the same curriculum but in a format that will fit around regular work hours. The next opportunities to be part of this exceptional program:

The evening Social Media Marketing course will be held at the New Brunswick NJ campus every Wednesday evening from 6-9:30 p.m. from February 22 to April 18.

The accelerated Social Media Marketing course will be held at the New Brunswick campus from, Monday to Friday, March 19 to 23.

The cost of the Rutgers Mini-MBA: Social Media Marketing course is $4,995, which includes all instructional materials on a pre-loaded Apple iPad 2 and fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. For those interested in academic graduate credit, a 3-credit course waiver is available for an MBA.

This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Rutgers CMD’s channel on YouTube features former students discussing the program, including Diana Candela, an Account Manager at CISCO Systems, who discusses how she is translating what she has learned in the Rutgers Mini-MBA Social Media Marketing course into business and professional success.

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