2012 Courses in Hospitality Management Announced
Cornell University’s School of Hotel Administration is recognized as the world’s premier educational institute for hospitality management. Oregon State University – Cascades is pleased to collaborate with Cornell University to offer executive education courses, marketing courses and leadership courses in hotel and restaurant administration on their campus in Bend, Oregon.
Cornell University scholars and researchers include internationally recognized experts. They demonstrate a commitment to excellence in teaching and research strengthened by close bonds maintained with industry leaders.
Join the thousands of leaders in the hospitality industry who have advanced their careers and maximized business performance by participating in Cornell University’s three-day executive education courses.
Marketing and Leadership Courses
SPRING 2012
DEMAND MANAGEMENT IN EVOLVING MARKET CHANNELS
May 21-23, 2012
Experience and learn from real cases, vibrant discussions, and a dynamic market simulation how hospitality demand management principles can be applied in a competitive market environment. Learn the latest in on- and off-line marketing trends, including search, social media and mobile distribution. Understand the key principles for managing hospitality demand — pricing, revenue management, and channel management — to produce profits, market share, and valuable customer relationships.
LEADING AND MOTIVATING IN THE REAL WORLD
May 31 – June 2, 2012
Leadership is about putting on a mind, not an act. Examine your current thinking style and the characteristics of authentic leadership thinking – and how learn how you can adjust and motivate workers, peers and colleagues to peak performance. Real cases, class exercises, and video examples will help you explore the principles of leadership and motivation and apply them in the workplace. This course was offered at OSU-Cascades in January 2010 and received rave reviews.
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